Introduction
Design Disruptors is a documentary that follows multiple top-designers that works for numerous big-name companies from Lyft, Facebook, Netflix, and many more. It gives us insight into these designers point of views of how design is changing our current world in terms of business, user-experience and surrounding. It also covers the fundamentals of design, the ever-changing design industry, and many interesting explanations as to why they do things in a certain way.
3 Aspects/Key points that I find useful and Interesting
1- To remember that we should design a product to fit with what the customers want rather than making ourselves the average consumer
When it comes to user-interface, there are a lot of challenges in ensuring that the layout and how well integrated the overall system fits with the users. This can be seen in the Facebook development team when they initially joined the company, they mainly designed the app to fit with what they wanted when they were users. But as the userbase grew, they realised that not everyone wants what the developers wanted as they don't share the same background as they do since not everyone is in-tuned with the application navigation. So the best way to accommodate a large number of the userbase is to ensure that the navigation and interface are easily understandable and doesn't require the user to go through a "learning session" since everything is self-explanatory.
2- Good design is invisible
When I think of good design, I think of an interface that feels as if it's second-nature to me. The positioning of the menu button, the search bar and the suggested posts/videos are in places that are familiar. Everything is in place and it doesn't stick out unnaturally. When companies deviate from these set rules, it can be a hassle as their users have to spend extra time getting familiar with the interface and it feels as if they're wasting time learning rather than being able to get into the app's uses. While change isn't necessarily bad, I feel like if these companies want to deviate from the norm, they should ensure that the designs and interface aren't distracting. But rather ensure that everything flows seamlessly and feels natural to the users.
3- Small details can enhance customer experience and elevate the company's legibility
There was a segment where the designers were creating a website for the coffee-subscription company Blue Bottle Coffee. One of the design choices that I liked was the usage of the processing/loading logo that "filters" the customer's choices to select the type of coffee they liked. Another one is them incorporating articles talking about types of coffees including some excerpt regarding the history of coffee. These small details give off a sense of personalisation to the customer as they're presented with a wide array of choice. It also elevates the company's legibility as the excerpts the company feel like a master in their craft and takes their business seriously as they
2 Aspects of how it relates to your project development
1- Visuals and beauty of a design shouldn't come first
I find this sentence to hit kinda deep in my insecurities because time and time again I find myself consciously or subconsciously put a whole lot of my focus on the appearance of the final product, rather than the function and reasoning behind it. It is something that I find really hard to avoid doing because sometimes I feel as if though my product is very mediocre and I feel like the visuals can make up for the lack of content? Which I know I shouldn't be doing as that's just a poor excuse for not doing better research. And I've been trying to change that habit by prioritizing reason, research and exploring alternative methods before fully focusing on the final product outcome as that usually hinders me from truly exploring a subject thoroughly.
2- Feedbacks and criticism are necessary
Creating something can be a very personal thing as it's something that you pour part of you into. And because of that, you can sometimes be very defensive over it when criticism is given, especially when it targets something that you're initially very proud of. So when creating something, especially in the development stage, I sometimes loathe getting criticism mainly because I sometimes get kind of lazy to change aspects of the topic that I'm researching because I feel like my time is just being wasted. When in reality those are the important thing to take note of as they can immensely improve your project in ways that you don't realise.
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